Miller Lite Programs
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PROJECT NAME
Miller Lite Programs
Various projects
• Miller Programs
• Super Party
• RaceTrac
ROLE
Art Director
TOOLS
Photoshop, Illustrator,
Acrobat Distiller
Promoting the sports season annually with Miller Lite, promotional visuals were created for certain states that brought in the unique look of their celebrations. Advertising materials are distributed locally by states.
Clients: NFL Houston Texans, Dallas Cowboys, Wrigley Field (Chicago), Super Party (Las Vegas)
Handled: Visual, Concept, Art Director
Collaborated: Creative Director, Copywriter, Project Manager, Production Artist
MILLER LITE SUPER PARTY
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The National Super Party is a campaign that runs during the Super Bowl Games.
Print materials were distributed to grocery stores, C-stores, bars, and major events
that would occur in places like Las Vegas.
Las Vegas event | C-Store (Convenience Store)
RaceTrac Wide Selection
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MillerCoors ran a campaign of “What’s in your beer?” entitled to which favorite beer you are.
Ads ran to all RaceTrac stations.
RaceTrac – What’s your flavor?
