In rebranding, the customer-facing app of the Xbox Insider Program with a million users globally, a redesign of the creative vision of the next Xbox Insider Hub was to take intro to the next level.
The Hub is an app that features early access and sneak peeks into the latest content on Xbox.
The new design of the astronaut is a representation of "being the first to explore and discover” which is what the users are demanding; being the first to discover and test upcoming games with early access for Xbox gamers before the release to the general public.
Handled: Visual, Branding
Collaborated: Leads, Project Manager, Devs
The Xbox Insider logo is the primary branding
element used throughout the Insider ecosystem.
The form is in the shape of the astronaut helmet,
which ties back to exploration and discovery.
The icons are considered phases of the beta test and stage of degrees.
Since the naming is based on the Greek alphabet, the redesign of the
icons are a reflection of the Greek symbols as part of the new ring icons.