In rebranding the customer-facing app of the Xbox Insider Program with a million of users globally, I had the opportunity and privilege of designing a creative visual of the next Xbox Insider Hub.
The astronaut is a representation of "being the first to explore and discover” which is what the users are demanding; being the first to discover and test upcoming games with early access for Xbox gamers before the release to the general public.
Role: Visual Designer
Tools: Photoshop, Illustrator
Link: Xbox Wire
The Xbox Insider logo is the primary branding element used throughout the Insider ecosystem. The form is in the shape of the astronaut helmet, which ties back to exploration and discovery.
The icons are considered phases of the beta test and stage of degrees. Since the naming is based on the Greek alphabet, the redesign of the icons are a reflection of the Greek symbols as part of the new ring icons.