In rebranding the customer-facing app of the Xbox Insider Program with a million of users globally, I had the opportunity and privilege of designing a creative visual of the next Xbox Insider Hub. 

The astronaut is a representation of "being the first to explore and discover” which is what the users are demanding; being the first to discover and test upcoming games with early access for Xbox gamers before the release to the general public.

Role: Visual Designer

Tools: Photoshop, Illustrator, Xbox Avatar Editor

Link: Xbox Wire

Hero images

The astronaut image is used consistently across all elements, while the octopus is the secondary visual.

Hero 1

Hero 2

Concept design

Logo and usage

The Xbox Insider logo is the primary branding element used throughout the Insider ecosystem. The form is in the shape of the astronaut helmet, which ties back to exploration and discovery.


Twitter and Xbox Insider

Twitter page


Flight Ring icons

The icons are considered phases of the beta test and stage of degrees. Since the naming is based on the Greek alphabet, the redesign of the icons are a reflection of the Greek symbols as part of the new ring icons.

Flight Ring icons

Xbox Wire page

Xbox Wire page